Nokia’s run of bad fortune shows no sign of letting up anytime soon, as it has just been reported that none of their products current feature among the top ten most searched for devices.
The statistics come from price comparison site GoodMobilePhones.co.uk and seem to suggest that Nokia’s current situation is as bad as many stockholders had begun to fear.
The data provided reveals that while Nokia dropped out of the top 10 most searched for mobile handsets, the number of people looking for handsets by manufacturers HTC and Samsung had seen a big increase. The closest that Nokia came to the top ten places were at number 12, with their Nokia E7 device; the N8 was slightly lower down the list at 15th place.
The top three places were occupied by the iPhone 4, HTC Desire S and Blackberry Torch. Surprisingly, the iPad 2 came in at fourth place, even though it is not a mobile phone handset.
It’s very surprising to see that searched for Nokia phones have decreased so much that they are no longer in the top ten most searched for phones on the site.” said Mark Owen, managing director of GoodMobilePhones.co.uk.
With new mobile phones becoming available on a more regular basis, it can be hard to compete in such a popular market. However, Nokia has almost always provided trustworthy, reliable handsets.
Furthermore, it would seem that brand loyalty isn’t an issue, as many people are clearly switching to other handsets when they get an upgrade or when they purchase a new phone. Many models, particularly the iPhone, have achieved a huge amount of attention over recent years – something that the search list reflects.
The news comes at a time when Nokia are already feeling the effects of lower than expected sales, which has resulted in falling share prices. It appears that the veteran mobile phone manufacturer faces some challenging times ahead.
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